Sarah Chester-Williams

Sarah Chester-Williams

Audience insight specialist Sarah has worked in the digital world since its inception in the mid-90s. She excelled in-house at the Financial Times and the Barbican, and has also worked for agency-side for numerous clients including Macmillan Cancer Support, Cable & Wireless, BT, Stena and Interflora.

Why you will meet her

You will meet Sarah at during the early stages of your project, to work out who you are targeting, why they should listen and what you want them to do.

Sarah’s skills

Keeping audience needs at the core of all projects 96%
Making sure spirits are high no matter how tough the challenge 92%
Building consensus out of differing opinions 92%
Spolling accurotely at speed 30%