Why use Echosix for digital discovery?
We put your target users at the heart of the project. Every output and deliverable recognises that user needs are absolutely critical.
We draw on our extensive journalism backgrounds to put interviewees at ease during consultation phases, to tease out nuggets of information. We are not a bunch of stuffed-shirt business analysts.
We produce practical tools to rationalise content, and help staff produce better content in the future. You’re not left high and dry after the project.
We prefer high-value, quick-win projects of 4-10 weeks’ duration, maximising value for you. The focus is always on setting you up for the next stage of your digital project.
We set a realistic price for the project, with clear deliverables and outputs. We don’t charge you extra unless the brief changes.
We deliver useful and usable outputs – audience personas, user journeys, information architectures, detailed costings – so you can crack on with the next stage as soon as possible. No bloated, meandering reports from us.
We put our full range of skills to work for you, including:
Agile work methods | Collaborative design | Content auditing | Stakeholder engagement | Systems analysis | User interviews
How we work
No two projects are the same. We define deliverables and measures of success on a case-by-case basis. That said, we have a tried-and-tested methodology for digital discovery and content audit projects that falls into four broad phases:
Planning | Consultation | Analysis | Recommendations
Phase 1: Kick-off, planning, ongoing project management
This phase covers both the initial kick-off and the ongoing project management of the project to test against aims and ensure everything is on time and on budget. Key outputs include:
Project plan | Weekly progress reports | Regular checkpoint meetings
Phase 2: Consultation
We consult with your internal and external audiences, to determine the organisation’s purpose, define key audiences, and examine ways to improve content, information architecture, functionality, visual identity and design. We use a combination of:
Brainstorming | Focus groups | Interface analysis | Interviews | Prototyping | Requirements workshops | Surveys | Statistical analysis
Phase 3: Audit and analysis
In a typical content audit we produce clear recommendations for every single audited page, showing you exactly what content needs culling or improving. We make multiple decisions about each page, including:
Decision | Reason | Type | Format | Prominence | Action | Effort required
Phase 4: Results, toolkits, recommendations
Our toolkits and recommendations are designed to be as useful and practical as possible. They are produced to take you to the next phase of your digital transformation project and give concrete next actions. They’ll usually include:
Full site inventory | Audience personae | Site purpose | Tools to improve content, structure, design and functionality | Presentations to your teams