Editorial services for the glossy Ibiza-based publication
The brief: editorial muscle
Back in 2004, Pacha – the Ibiza-based nightclub brand – took the unprecedented step of launching a 192-page, bilingual, glossy monthly lifestyle magazine, with 40,000 copies distributed for free across the island and worldwide. Working to a brief from Graphite Media, Echosix director Kieran Wyatt was onboard from issue one as subeditor and editorial wrangler.
Step 1: laying down the style
With writers supplying text in both Spanish and English, we needed to keep a tight rein on grammar standards, spelling and house style. We created a Pacha editorial style guide and gave contributors regular feedback via editorial revisions. We also set up a simple workflow using Dropbox, to avoid a continuous back and forth on email.
Step 2: getting the right format
We suggested formats and templates for different editorial features within the magazine, so that readers could consume information in more easily digestible chunks.
Step 3: burning the midnight oil
Production took place in two-week bursts each month, with editorial coming in from contributors over weekends and at ‘unusual’ hours. We ensured edits were turned around quickly and accurately.
Step 4: a real trailblazer
Pacha magazine was a first of its kind, with editorial covering the Ibiza lifestyle rather than blatantly pushing the Pacha brand. Jade Jagger, David Guetta, will.i.am, Giorgio Moroder, Daft Punk and many others recognised the publication’s pioneering spirit and agreed to appear on the cover. It’s still going strong, despite competition from a number of island imitators.