Stimulating UK growth using film
The brief: inspire entrepreneurs
Innovate UK, the Government’s innovation agency, wanted to inspire entrepreneurs to set up and grow their businesses. Echosix was appointed – following a hugely competitive pitching process – to create a series of films to showcase the next generation of budding businesses.
Step 1: understanding audiences
We worked with the client to identify audience needs and key messages. We offered a series of ideas to improve the impact and reach of Innovate UK’s film output and interviewed potential interviewees to create hitlists and release schedules.
Step 2: on location
We mobilised our film and editing crews to shoot across the length and breadth of the UK, filming space entrepreneurs in Glasgow, anti-bacterial pioneers in Leicestershire, digital disruptors in Sheffield and wearable tech experts in London. We also filmed Innovate UK’s flagship 2016 conference.
Step 3: film production
We created our films using a rigorous process: producing initial scripts and storyboards, drafting visual and animation treatments and then filming, editing and amending until the films were finished.
Step 4: measuring success
By the end of the first year we produced six Game Changer videos, three Success Stories and assorted ad hoc video work. Our Game Changer video on Torie Chilcott immediately became a top ten most-watched video on Innovate UK’s YouTube channel.