Tacheback / Marketing
What?
The aim: to persuade every fella in the UK to grow a sponsored moustache for charity for one solid month. The good cause: the Everyman Male Cancer Campaign and its fight against testicular and prostate cancer. The deadlines: hairy.
So we…
Managed the website build and wrote promotional text for the campaign's launch in 2003. We also wrote and helped structure a brand new site - along with direct marketing and posters - for Tacheback's second birthday in 2004.
Resulting in…
The annual campaign now raising more than £230,000 a year. It's currently in its sixth year of hirsute heroics.
