Skyline / Cycling film
What?
Skyline, the leading organiser of charity events, wanted to recruit more riders for its annual London to Paris bike ride.
So we…
David Groundwater, Echosix's lighting cameraman and editor, travelled side-by-side with the cyclists along the entire route – nearly 600km over five days. His high-octane documentary was then streamed online.
Resulting in…
Participant numbers rising more than five-fold from 60 riders (in 2005) to over 350 (in 2010).