Directgov / Website
What?
Directgov – the number one site for UK citizens to access government information and services – sought an injection of fresh content ideas. The aim: to help users quickly find quality advice on anything from car tax and benefits to green living and re-training.
So we...
Worked in-house for six intense weeks on a prototype website, creating engaging editorial and video and devising an in-depth strategy for content use. We also worked closely with the website team to find ways to restructure and redesign the site.
Resulting in...
A stash of cutting-edge ideas and content, box-fresh for implementation – all currently being considered by Directgov senior staff.