Butlins / Website
What?
In 2005 Butlins sought to extend its appeal and grow market share using online channels.
So we…
Revamped all website editorial to promote Butlins breaks, its entertainment programme, new hotel and spa. Research trips helped us to bring the resort experience to life and introduce powerful customer endorsement.
Resulting in…
The website being relaunched in 2005–6, leading to a 25% increase in online sales and substantial cost reductions for processing bookings.
