The Careers & Enterprise Company
Creating powerful brand assets
The brief: Devise a fresh visual and verbal identity
The Careers & Enterprise Company inspires and prepares young people for the world of work. The company came to us looking for a fresh and contemporary approach to design, animation and editorial for a range of core brand projects.
Step 1: Best practice and brand immersion
We explored cutting-edge design and editorial in the spheres of education and employment and immersed ourselves in the organisation’s strategic objectives and audience needs.
Step 2: Building brand guidelines
We designed and edited CEC’s brand guidelines, creating important rules on messaging, visual identity, photography, video, colours, iconography and a range of formats from pull-up banners and leaflets to social media graphics.
Step 3: Creating key assets
We produced a welter of CEC engagement collateral including its annual round-up – the organisation’s most important publication of the year – reams of website text, animated infographics for digital distribution, case studies and website redesigns.
Step 4: Measuring success
Echosix is proud to have contributed to The Career & Enterprise Company’s growing impact. Within 18 months of its founding in 2015, more than 17,000 schools and colleges had signed up to its advisor network and more than 250,000 young people had benefited from its investment funds.